Biography and expertise

Matthias Saalfrank has been working as a senior expert for brand strategy and implementation at Batten & Company since March 2023.

He is responsible for the brand strategy department at Batten & Company and is responsible for the continuous development and quality assurance of consulting services in the area of brand strategy. He also heads the internal AI task force and, together with his team, drives the integration of artificial intelligence into Batten & Company's consulting services.

Before that, Matthias Saalfrank was Head of Marketing & Brand Strategy at the digital private bank LIQID Investments GmbH in Berlin. Before that, he started his career in 2017 as a Consultant and later Senior Consultant at Brand Trust, a consultancy specializing in brand strategy in Vienna. As a trained growth hacker, Matthias Saalfrank combines a systematic brand strategy approach with the implementation-oriented growth hacking philosophy and thus creates unique brands, especially for companies in the financial services sector, the automotive industry and a wide range of industrial companies.